In this episode of This Week in Marketing, Jason Pantana has a special guest who is going to show you all the master strategies of Instagram for real estate agents to turn engagement into appointments.
Shannon Mangin runs a small team with her husband in Austin, TX, and this year she’s slated to DOUBLE her business over last year. Her secret? Using Instagram as not just a platform to raise recognition and get referrals but to also start a conversation. She has a process that is proven to take you from post to DM to conversation to appointment.
If you’re looking to take your Instagram from being a social obligation to a direct source of income, you’re going to want to watch Jason’s interview with Shannon, right now.
In this episode, we discuss…
0:00 – Meet Shannon
2:23 – Shannon’s marketing pivot
5:09 – Shannon’s Instagram strategy
6:53 – Advice for new agents
8:43 – Mistakes on Instagram
11:27 – Timeline for producing content
12:51 – Creating conversation
17:30 – Trends for 2023
