The benefits of having a strong personal brand are pretty obvious… People trust you from the start. They actually CALL you. There’s less friction during the process. And the list goes on and on. Basically, a well-established brand makes everything easier. So… how do you get there? To me, there are seven crucial questions you […]

You might want to bookmark this one. Because at one point or another, we all get in a funk and don’t feel like picking up the phone and making our calls. We make excuses. We procrastinate. We find something else that’s supposedly “urgent.” That was the case for one of our coaching members recently. He […]

“Boy, that escalated quickly.” –Ron Burgundy The Broke Agent recently compared the current landscape for buyers to the giant fight scene in Anchorman – and he’s not exaggerating much. Listings today seem to generate tons of offers, leaving one party victorious and countless other potential buyers defeated, disappointed and licking their wounds. Your job as […]

I’d like you to read this list: Radiation treatments Divorce and sole-support single parenthood A tragic death in the family Cardiac arrest Liver transplant An emergency premature birth Business setbacks I’m not trying to bring you down. I promise. All of these unfortunate happenings were mentioned in viewer comments in the span of about 10 […]

Welcome to Q2. Three months of the new year have already flown by… …And the next nine aren’t likely to slow down. So my question for you is… How are you doing? Have you achieved 25 percent of your 2021 goals yet? Are you on track? Or do you need to reevaluate your behaviors to […]

It’s safe to say many homeowners today are operating by the expression, “A bird in the hand is better than two in the bush.” In other words, they’re content having a place to call “home” during these crazy times even if they’d prefer to move somewhere else. With so much being made of the low-inventory […]

Every speaking engagement… Every “Ask Me Anything”… Every coaching session I conduct… Every article, every discussion… …I’m hearing the same thing: “How and where can I get listings today?” It’s a real dilemma. U.S. inventory is down 42% since this time one year ago. If you’re wondering how to get more listings, you’re in the […]

Let’s break down some numbers really quick… There are somewhere around 1.5 million licensed agents in the U.S. But of those, only 57% have actually transacted a deal this year. So there’s approximately 850,000 agents handling this crazy market we’re in right now. And as I look out on everything going on, I can’t help […]

By Debbie Holloway, Head of Team+ Coaching As Realtors, we’re used to the hustle and bustle of showing and listing property… Negotiating offers, attending inspections, and closings… Cheers and hugs for our clients upon the successful closing… The prep of an Open House, greeting potential buyers, seeing the emotion on their face when they’ve found […]

Peter Drucker told us many years ago: All business is innovation and marketing. We should know this. We should collectively strive for this. Yet what do we see when someone innovates to provide a better customer experience in real estate? Outrage. Fear. Consternation. Condemnation. If you felt any of those emotions when you heard the […]

Things change in this industry all the time. But since at least 2009, I’ve stuck with a script I feel is the best response to the question you probably hear five times a day, if not more: “How’s the market?” (Want proof? Check out this babyface.) But that was then. This is now. A few […]

I hope you’re seeing the same thing I am. As I talk with agents and brokers and industry heavyweights… As I see mortgage rates at or near all-time lows… When I hear the stories about the incredible demand for housing right now… …I see nothing but tremendous opportunity in the marketplace for 2021. And that’s […]