If you don’t have a transaction coordinator, you ARE your transaction coordinator. Similarly, if you don’t have a social media specialist, you ARE your social media specialist. Same goes for your videographer, your IT specialist, your marketing coordinator, and so on. See where I’m going with this? As a real estate agent, the more roles […]

It’s Thanksgiving day, the one day a year we’re all willing to say what we’re grateful for. But what about those other 364 days? It’s time to normalize practicing gratitude on a daily basis. Personally, I make it part of my morning routine. Why? Because it makes me feel good. It starts my day on […]

Have you ever bought something that needs to be assembled, but you skipped reading the instructions and just started putting it together… …Only to realize you have to start all over because you weren’t doing it the right way? Yeah, I think we’ve all been there. I bring it up because that’s essentially what I […]

Why 87% of Real Estate Agents Fail A few weeks back, I was flying back home and had 75 minutes to spare, so I did a Facebook Q&A. Maybe a hundred people or so jumped on and started to ask me questions. About a third of them surprisingly were brand new agents, so I thought […]

How to Create a Google Map of Your Sold Homes Realtors, more than anyone, work in a geographically based industry. We tell our clients all the time — location, location, location — yet when it comes to analyzing our own business, most of us have no idea how to get data onto a map. The […]

How To Break Into The High-End – Luxury Real Estate Market So you’ve decided to go after higher price point homes, high-end, or even luxury homes–now what? Do you know what steps you need to take to make this happen? Learning how to become a luxury real estate agent is often easier said than done. […]

“Reviews are dominating consumer decisions.” That was one of the first things I said to kick off my BluePrint event yesterday morning. And it’s true. We all want more reviews! But look around you. People are busy. They have jobs, and lives, and kids’ soccer practices, and hobbies, and favorite shows… Do you really think […]

I’m gonna be blunt… If you’re not doing the seven things I discuss in this blog, you are losing ground to the competition. Because recently I’ve been talking to lots of top-producing agents, team leaders and CEOs, and they’re all gearing up to capitalize on the gigantic opportunities 2022 is likely to bring. But here’s […]

Tell the truth… you’d sorta like to see your boss have to wear a banana suit to the office one day, right? Think that might motivate you?  CEO of Howard Hanna Rand Realty, Matt Rand, certainly thought so. So he issued a challenge. Right when his agents – and his entire company – needed it […]

Buying or selling a house in today’s market – and in today’s terminology… it’s a lot. A lot of stress. A lot of fast-moving parts. A lot of important decisions that need to be made quickly. And for some people, it’s too much. I’ve seen several reports in our private Facebook groups and through industry […]

What is an Objection Handling Script Objections exist in any sales profession, as customers have to overcome them to be ready to make a purchase. Objection handling scripts in real estate focus on the different reactions that can take place in regards to somebody selling or buying a home. In this post, we explore the […]

I have a really simple – yet potentially painful – question for you… Are you relevant? I recently met Greg Creed, former CEO of Yum! Brands and author of a great new book called R.E.D. Marketing. He brought up the topic of social and cultural relevance. Then a few days later at last week’s Success […]