If you’ve been keeping up with This Week in Marketing (which you should be!), you’ll remember that a few weeks ago, Jason Pantana talked about Pinterest as one of the best underutilized marketing channels for real estate agents. As Jason said, it’s not exactly social media or a search engine – Pinterest is a discovery […]

Here we are again! 25% through 2022… Remember those goals you set a few months ago? How are they looking? Regardless of how you’ve been doing so far, the fact that you’re even reading these words means that you’re on a better course than most. Because this isn’t the fun article. You’re here because you’re […]

Everyone knows that good branding will make people take you more seriously. But truly powerful branding can alter your own psychology, making you more confident and motivated. The most important aspect of branding is consistency, and this can be daunting to have to constantly keep up with, especially once you begin expanding your business and […]

Whether you’re a brand-new realtor with a fresh license or a seasoned professional ready to grow your team, one thing is for sure – you need to incorporate a good real estate lead generation process into your real estate marketing strategy. Like anything else, the technology behind lead generation is constantly evolving, and it can […]

Why 87% of Real Estate Agents Fail A few weeks back, I was flying back home and had 75 minutes to spare, so I did a Facebook Q&A. Maybe a hundred people or so jumped on and started to ask me questions. About a third of them surprisingly were brand new agents, so I thought […]

How to Create a Google Map of Your Sold Homes Realtors, more than anyone, work in a geographically based industry. We tell our clients all the time — location, location, location — yet when it comes to analyzing our own business, most of us have no idea how to get data onto a map. The […]

How To Break Into The High-End – Luxury Real Estate Market So you’ve decided to go after higher price point homes, high-end, or even luxury homes–now what? Do you know what steps you need to take to make this happen? Learning how to become a luxury real estate agent is often easier said than done. […]

I’m gonna be blunt… If you’re not doing the seven things I discuss in this blog, you are losing ground to the competition. Because recently I’ve been talking to lots of top-producing agents, team leaders and CEOs, and they’re all gearing up to capitalize on the gigantic opportunities 2022 is likely to bring. But here’s […]