Let’s get real here… There are large groups of people out there trying to put you out of business. There’s so much money generated by the real estate industry, it’s no surprise that lots of people want a piece of that pie. Discounters, iBuyers, new hybrid models… Many of which are very well-funded. They’re all […]

Hopefully you’ve seen the advice I’ve been sharing in my Instagram Stories lately. I’ve received a ton of questions, so if I haven’t answered yours yet, keep submitting and I’ll get to it eventually. If you’re not following me, start now >> https://www.instagram.com/tomferry/ I thought it’d be fun to dig into nine of those questions […]

Hopefully you’ve picked up some great new strategies from our series on 16 innovative listing attraction systems. In case you’ve missed it, here’s part 1 and here’s part 2. Today we introduce four more winning strategies in part three! Let’s get to it!   Listing Attraction System 9: Review Letter from the Seller to the Neighbors […]

Today begins our biggest event of the year, Success Summit! As soon as I take the stage this morning, I’m going to jump into some strategies, mindsets and tactics designed to help agents dominate in a changing marketplace over the next 18-24 months. Why a changing marketplace? Because we’ve been on an upward trend for […]

Is your business costing you your quality of life? One of the biggest reasons why people join coaching is to “get their life back.” Helping people achieve that goal often requires getting them out of their comfort zone and doing things differently than they’re accustomed to. So it’s not surprising there are moments in the […]

Demonstrating that you understand people’s situation is one of the biggest breakthroughs you can make with your marketing. When you establish common ground, the homeowner’s anxiety is diminished and trust begins to be built. That’s why it’s crucial to be mindful of your messaging. Blanket statements like “Curious about the value of your home?” just […]

What if I gave you the opportunity to talk to an average of 10 people who are considering selling their house PLUS a whole bunch of interested buyers… EVERY weekend! What would that be worth to you? Here’s what I’m getting at… Springtime means Open House season! Are you excited? Or do you dread the […]

There are 13 items on the Weekly Million Dollar Checklist I shared at last year’s Success Summit. In this blog, I want to focus on just one of those 13 tasks. This one… If you want to create truly effective marketing, you can’t just “wing it.” You need to devote time to honing your message, […]