Tip No. 1: Build and Activate Your Sphere Before you start rolling your eyes, this classic strategy will always be a gold mine! Your friends, family, neighbors and anyone that is in your circle can be your future clients or can help refer you to leads. Surround yourself with these people and tell your story! […]

Pre-Listing Packets: To Send or Not to Send? That is the Question! I started this breakout session with a strategic marketing question : Do you send a pre-listing package to your clients? Why or why not? Now I want you take some time to think about your answer. Got your response? Now I also want […]

Do Your Clients Actually Know You? I bet you weren’t expecting that loaded question! According to Jason, building familiarity with your clients is EVERYTHING in business. People will buy or hire businesses who they’re most familiar with and if they don’t know you, then they won’t buy or hire you. Ouch! That truth not only […]

In real estate, we pride ourselves on getting answers quickly for our clients. We extol “speed to lead” and getting homes sold faster than anybody else. But when you take a step back, sometimes speed isn’t the priority. Going deep is what matters most. And that’s why, on today’s #TomFerryShow, I’m sharing with you the […]

Which scenario sounds more appealing to you: Writing offers for buyer clients, continually hoping to write the most compelling offer in a highly competitive environment? Or… Sitting back and having multiple buyers all trying to out-bid each other to buy your listing? Yeah, kind of a no-brainer. It’s good to be listing dominant. But how […]

Do you remember the old TV commercial where the guy said, “I’m not a doctor, but I play one on TV.” Similarly, I’m not a psychologist. But I’ve sometimes played one on my coaching sessions. I often joke that as a business coach for so many years, part of my role is acting as a […]

Here we are in the last week of Q1 2019 already… You’ve spent three full months putting your business plan into action. Or did your plan fly out the window sometime in January and you’ve been scrambling ever since? (Or, for some of you, was there ever a plan?) That’s what today’s #TomFerryShow is all […]

Why do you go to an event? Seriously, think about it for a second. If you’re like me, you can come up with lots of great, valid reasons. To learn To network To find out what’s working for other people in your industry To renew your enthusiasm for what you do When you break it […]