Introducing illūm What you may have heard mentioned previously as The HUB is now illūm… As in “Illuminate Your Path to Success.” And I’m proud to say that it’s now better than ever… and it looks simply amazing! Let’s take a tour… New Look & Feel More intuitive, consolidated pages Navigation reordered for more streamlined […]

Welcome back to an all-new season of the #TomFerryShow! Our goal with this new season is to bring even more intentionality to the show as well as to integrate viewer questions that will be answered. Send your submissions to tfs@tomferry.com! For today’s episode, I start by answering a question from an agent and then move […]

New Look & Feel More intuitive, consolidated pages Navigation reordered for more streamlined experience More modern, colorful look Upgraded Resource Library All the scripts, videos, training materials, and conference calls you’re used to, but now easier to navigate, follow, and return to the most useful items. New thorough tagging system lets you find topics and […]

New Look & Feel More intuitive, consolidated pages Navigation reordered for more streamlined experience More modern, colorful look Action Items Coaching is about more than just talking with your coach… you also need to complete your tasks outside of the coaching sessions. illūm now has new options for keep track of your items. Document sharing […]

Tip No. 1: Build and Activate Your Sphere Before you start rolling your eyes, this classic strategy will always be a gold mine! Your friends, family, neighbors and anyone that is in your circle can be your future clients or can help refer you to leads. Surround yourself with these people and tell your story! […]

How to Show You Care When you first learn of Chris’ background as a 24-year FBI veteran whose specialty was negotiating with international kidnappers, it’s easy to let your perceptions slip into Hollywood-fueled notions of a gruff, intimidating hard-ass who’s going to out-power you to win the negotiation. Then when you see him, his rugged […]

Pre-Listing Packets: To Send or Not to Send? That is the Question! I started this breakout session with a strategic marketing question : Do you send a pre-listing package to your clients? Why or why not? Now I want you take some time to think about your answer. Got your response? Now I also want […]

Which scenario sounds more appealing to you: Writing offers for buyer clients, continually hoping to write the most compelling offer in a highly competitive environment? Or… Sitting back and having multiple buyers all trying to out-bid each other to buy your listing? Yeah, kind of a no-brainer. It’s good to be listing dominant. But how […]