There’s No Wrong Way to Generate a Lead Before I get to my little Marshall McLuhan moment, let me explain the origins of my approach to coaching. When I started this company in 2004, I did so with the belief that too many real estate trainers and coaches operated solely from one strict approach to […]

Gorgias (Chrome extension) If you or your team members find yourself sending similar emails often, Gorgias can be a huge time-saver. It allows you to build email templates and load them with quick keyboard shortcuts, all for one low monthly cost. https://gorgias.io/chrome-extension Videoshop Advanced feature-set video editing on the go, Videoshop allows you to add […]

Overcoming His Video Aversion Robert joined our coaching program about five years ago, and one of the first things his coach encouraged him to do was start creating videos. But he didn’t do it. “I was chicken,” he says in hindsight. “I didn’t like the videos I did of myself.” Then Robert found his breakthrough […]

Tip No. 1: Build and Activate Your Sphere Before you start rolling your eyes, this classic strategy will always be a gold mine! Your friends, family, neighbors and anyone that is in your circle can be your future clients or can help refer you to leads. Surround yourself with these people and tell your story! […]

Pre-Listing Packets: To Send or Not to Send? That is the Question! I started this breakout session with a strategic marketing question : Do you send a pre-listing package to your clients? Why or why not? Now I want you take some time to think about your answer. Got your response? Now I also want […]

Robyn’s Career-Defining Revelation For nearly two and a half decades, year in and year out, Robyn averaged 10 home sales in her Northern Virginia marketplace. She made a decent living in the process. Then Robyn had a revelation. “I saw so much opportunity out there, I realized I was living my 24-year career extremely small,” […]

Do Your Clients Actually Know You? I bet you weren’t expecting that loaded question! According to Jason, building familiarity with your clients is EVERYTHING in business. People will buy or hire businesses who they’re most familiar with and if they don’t know you, then they won’t buy or hire you. Ouch! That truth not only […]

I love what I do. I just wrapped up our first-ever Shift! event where I spent the last two days playing host and speaker. But it was so much more than that for me… Why? Because we brought in some of the most phenomenal guest speakers, and I spent much of those two days in […]