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Online Marketing

Online Marketing

3 More Strategies to Beat the Disruptors at their Own Game – #TomFerryShow

A couple months back, I did a show about three positioning strategies to overcome the disruptors eating away at traditional market share. Today, I’m continuing that conversation with three MORE positioning strategies to help you do some disrupting of your own and stand out in a crowded marketplace. Let’s get right to it…   Positioning […]

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Simple Solutions to 5 Common Real Estate Marketing Mistakes

Do you ever find yourself writing your blog or a social media post and wondering, “Am I doing this whole ‘content’ thing right?” You’re making the effort to create valuable content, yet maybe you’re not seeing the results you desire. It’s a common issue, even for some heavy hitters in the industry. Doing it “right” […]

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3 Truths to Learn from the Millennial Mindset – #TomFerryShow

My guest on today’s #TomFerryShow grew up in the YouTube era. Iris Chen watched videos about topics she liked in her youth and eventually began creating them herself, which led to an opportunity to become Gary Vaynerchuk’s videographer. She’s since gone on to create Iris Rose & Co., a company geared toward helping entrepreneurs build […]

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8 Tips to Stockpile Cash Before the Next Economic Downturn – #TomFerryShow

I think you know me and my personality. I’m an optimist. I like positive thinking. I do not like negative, energy-sucking vampires and naysayers. But I’m also a realist. And I’ve been around long enough to know that the economy will not just continue its upward trajectory indefinitely. Winter is coming, whether it’s later this […]

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How to Get in on the Ground Floor & Become People’s “Agent for Life” – #TomFerryShow

A conversation about the importance of home ownership with Steve Harney on this week’s #TomFerryShow seemed like the ideal opportunity to introduce some ideas I’ve had recently. The objective is to attract more millennials and/or first-time buyer clients in order to “get in on the ground floor” and be able to serve their real estate […]

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The Why and How of Real Estate Vlogging

Have you seen #TOMSVLOG? No, I’m not talking about myself in the third person… That’s the name of my new vlog that my video team and I have been creating for the past few months. It’s designed to let you tag along on some of my adventures and give you a behind-the-scenes glimpse at what […]

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One Big Scary Trend & Three Strategies to Overcome It – #TomFerryShow

Let’s get real here… There are large groups of people out there trying to put you out of business. There’s so much money generated by the real estate industry, it’s no surprise that lots of people want a piece of that pie. Discounters, iBuyers, new hybrid models… Many of which are very well-funded. They’re all […]

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Answering Your Most Important Business-Building Questions – #TomFerryShow

Hopefully you’ve seen the advice I’ve been sharing in my Instagram Stories lately. I’ve received a ton of questions, so if I haven’t answered yours yet, keep submitting and I’ll get to it eventually. If you’re not following me, start now >> https://www.instagram.com/tomferry/ I thought it’d be fun to dig into nine of those questions […]

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