Hopefully you’ve picked up some great new strategies from our series on 16 innovative listing attraction systems. In case you’ve missed it, here’s part 1 and here’s part 2. Today we introduce four more winning strategies in part three! Let’s get to it!   Listing Attraction System 9: Review Letter from the Seller to the Neighbors […]

Picking up right where we left off last week, I’m continuing to share 16 of the 33 listing attraction systems I presented at Success Summit early last month. (If you want all 33, it’s not too late to purchase LiveCast and “own” three full days worth of content from Summit 2018 forever.) Let’s get on […]

Where do your listings come from? I hope that’s a tough question to answer… …Because if it takes some thought, that probably means you have a variety of strategies in place that are all delivering listing opportunities to you. If you only have a few – or worse yet, one – it’s an all-too-easy question […]

Today begins our biggest event of the year, Success Summit! As soon as I take the stage this morning, I’m going to jump into some strategies, mindsets and tactics designed to help agents dominate in a changing marketplace over the next 18-24 months. Why a changing marketplace? Because we’ve been on an upward trend for […]

When I got approached to be interviewed about The Power of Video Marketing, I knew the conversation would be packed full of valuable tips for today’s video-first marketing environment. So we shot it as a #TomFerryShow as well! And what resulted was 30+ minutes of powerful video tips and tricks. I’m focusing on some of […]

Is your business costing you your quality of life? One of the biggest reasons why people join coaching is to “get their life back.” Helping people achieve that goal often requires getting them out of their comfort zone and doing things differently than they’re accustomed to. So it’s not surprising there are moments in the […]

Demonstrating that you understand people’s situation is one of the biggest breakthroughs you can make with your marketing. When you establish common ground, the homeowner’s anxiety is diminished and trust begins to be built. That’s why it’s crucial to be mindful of your messaging. Blanket statements like “Curious about the value of your home?” just […]

Becoming the “knowledge broker” in your marketplace doesn’t just happen. It takes work. No matter how experienced you are, no matter how successful you’ve been, people aren’t going to universally consider you the premier local resource for real estate information — unless YOU make that happen. The way to make that happen is by consistently […]