Imagine… A homeowner sees your signs in her neighborhood. Maybe she’s seen your ads in her mailbox on online. Then she decides to sell. If she doesn’t have an agent already in mind, what do you think is her next step? She’ll likely do her due diligence and conduct her own research about YOUR NAME […]

Whether you’re a social media power user or doing your best by dabbling, guessing and hoping, today’s #TomFerryShow is sure to up your game. I asked my own Social Media Manager Courtney Gracia to join me, and she brought the heat with 10 rules to strengthen your presence. She’s sharing some of her best hacks, […]

“Social media content” covers a lot of ground. The options are virtually unlimited for what to post, how much to post and when to post, and if it wasn’t your business on the line, it might not really matter that much. But that’s not the case. Your business needs social media, and not just any […]

Q4 Coaching Tip No. 1: Set Two Goals for Yourself The first thing I want you to do is set two goals… The first one is how you want to finish 2019… How many calls will you make in Q4, how many Open Houses will you hold, how many networking events will you attend? In […]

A conversation about the importance of home ownership with Steve Harney on this week’s #TomFerryShow seemed like the ideal opportunity to introduce some ideas I’ve had recently. The objective is to attract more millennials and/or first-time buyer clients in order to “get in on the ground floor” and be able to serve their real estate […]

Hopefully you’ve picked up some great new strategies from our series on 16 innovative listing attraction systems. In case you’ve missed it, here’s part 1 and here’s part 2. Today we introduce four more winning strategies in part three! Let’s get to it!   Listing Attraction System 9: Review Letter from the Seller to the Neighbors […]

When I got approached to be interviewed about The Power of Video Marketing, I knew the conversation would be packed full of valuable tips for today’s video-first marketing environment. So we shot it as a #TomFerryShow as well! And what resulted was 30+ minutes of powerful video tips and tricks. I’m focusing on some of […]